Experience
Mochee Digital
May 2022 – Nov. 2025
- Translated complex technical aquaculture data and proprietary feed technology into consumer-facing narratives; collaborated with engineering-adjacent teams to ensure accuracy while achieving a 34.6% avg. reach among new user segments.
- Brought in by senior leadership to lead the strategic recovery and relaunch of the Miami Book Fair digital platform; defined key performance indicators (KPIs) and optimized the user journey, resulting in 8.7 million views and 131,00 interactions within 5 months.
- Supported go-to-market and business planning initiatives by analyzing performance data, modeling the impact of investment and channel decisions, and translating insights into strategic recommendations in partnership with cross-functional marketing, product, and leadership teams, resulting in a 3.94 ROAS ($25,000 revenue from $7,500 investment) over a 45-day period.
- Owned end-to-end market and competitive analysis during client onboarding, segmenting audiences, benchmarking competitors, and assessing relative opportunity size to inform positioning, prioritization, and campaign execution.
- Prioritized competing content initiatives by evaluating performance impact, implementation effort, and audience value, reallocating focus toward high-impact approaches and reducing risk—resulting in a 600% increase in engagement and 305% growth in video views QoQ, and delivered executive-level performance summaries.
- Managed relationships with 15 internal and external international stakeholders, coordinating inputs across time zones to define success criteria and identify operational pain points, and translating qualitative feedback into prioritized execution plans.
- Architected and managed an emergency data-processing workflow during a high-stakes crisis; engineered custom Excel formulas and pivot tables to bypass third-party tool limitations, delivering granular, real-time reporting that informed executive-level mitigation strategies.
- Introduced a new data analysis methodology by auditing and tagging a year of historical performance data, evaluating feature and content effectiveness across platforms, and translating usage patterns into a forward-looking platform strategy and iteration roadmap.
Education
University of Florida
B.S. Media Production, Management & Technology
Graduated May 2022
✦ Magna Cum Laude
BrainStation
Data Analyst Certification (DAC™) & Python Certification (PPC™)
Jan. – Apr. 2025
Capstone: Analyzed 20+ years of trade data using SQL and Tableau to model policy risks; built Python workflows in Jupyter Notebook to analyze e-commerce sentiment and purchase frequency for ML recommendations.
Skills
Product & Strategy
Insights & Analysis
Project Management
Tools & Technical
Languages
English
Native
Spanish
Business Fluent
Italian
Conversational