And yes, I have people skills. ;)

Finding the story. Building the audience. Creating systems to sustain both.
Looking to partner with early-stage robotics and automation companies on positioning and go-to-market strategy.

View My Work → Connect on LinkedIn
SQL Python Tableau A/B Testing Go-to-Market Strategy Market Research Product Roadmaps Competitive Analysis Jupyter Notebook Stakeholder Alignment Google Analytics User Behavior Analysis Vibe Coding Spanish · Italian SQL Python Tableau A/B Testing Go-to-Market Strategy Market Research Product Roadmaps Competitive Analysis Jupyter Notebook Stakeholder Alignment Google Analytics User Behavior Analysis Vibe Coding Spanish · Italian

Brands I've moved the needle for

Moss Construction Flavia Bluehouse Miami Book Fair Torque by Ryder Edge House Miami Miami Film Festival Wyndham Alltra O, Miami BHS Lisa Otte Scottsdale

Explore
my work

01

Product & Data Work

Market research, competitive analysis, roadmap support, and go-to-market execution for brands across industries.

02

Technical Skills

SQL, Python, Tableau, A/B testing, and more. Code as a tool for asking better questions.

03

Storytelling

Writing that bridges technical insight and human experience — the same muscle I use for every client.

The person
behind the strategy

Francheska Guerrero is a product and marketing strategist with 3+ years driving go-to-market strategy, product positioning, and cross-functional launches from concept to execution.

She specializes in translating complex technical products into stories that resonate — not just with insiders, but with the people whose lives those products will actually change.

Now looking to bring that lens to early-stage robotics and automation companies. Read more →

8.7M
Views on platform relaunch in 5 months
3.94×
ROAS — $25K revenue from $7.5K investment
600%
Engagement increase QoQ
34.6%
Avg reach among new user segments